Staples’ song is an ambivalent celebration of his rise from a gun-riddled neighborhood to minor success in the film industry, set to a chilled-out house music beat. There’s really nothing here that couldn’t take place at a real church service. However, the surface creepiness of the video, which comes from the fact that it shows Ghost singer Tobias Forge conducting a church service in corpse paint and the song is a power ballad offering praise to Lucifer, conceals the fact that its depiction of cult-like devotion (especially among young women offering themselves to an older man) and people giving money to a church (where some of it gets pocketed by the collector) barely hides the fact that this eerie aura also applies to genuine Christian fundamentalism. This makes references to Michael Jackson and Jim Jones, but its director Zev Deans directly based its parody of evangelical Christianity on disgraced pedophile preacher Tony Alamo.
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